The World Talent Economy (WTEF) is one of the largest research platforms, well connected with universities globally, ranking amongst the top for competitive grants awarded to faculty members along with R&D funding.
In 2022, 100 companies have successfully collaborated with WTEF’s expert advisory faculty on over 120 research projects in all sectors, including renewable energy projects, sustainable development projects, new technologies and highly focused multi sector Innovation activities.
With a vision and understanding based on the principle that successful partnerships are rooted in a deep understanding of a potential partner’s needs, WTEF works closely with businesses to understand their external innovation requirements and research priorities. Based on this understanding, WTEF then aligns those specific innovation needs with the most suitable faculty experts along with specialized resources available within the WTEF ecosystem. The Research partnerships are crafted in a way to leverage the combined capabilities of the partner and WTEF University partner to create significant mutual value.
Executing successful research partnerships as a team is a priority with WTEF. The WTEF Industry-Academia partnership team facilitates the partnering process for industry, serving as a liaison to academic institutions, technology licensing, and contract administration. For major partnerships, a formal alliance management relationship is structured.
For your interest to explore research for your business innovation collaboration on a specific subject, please contact a member of our Industry Academia Partnerships Team – WTEF – presidentwteforum@gmail.com
WHAT IS THE WTEF Public-Private Partnership?
If you are new to running a business, you might be unfamiliar with Public Private Partnerships and what they entail. So, let’s make sure we are all on the same page.
The concept of the WTEF is simple. It is a place where local businesses come together to help each other grow, network, and receive advice. All the WTEF members have a similar goal; to grow their businesses.
There is potentially a WTEF in every city and every state.
BENEFITS OF JOINING THE WTEF: Industry, Academy and Government Partnerships
Since joining WTEF , I have found 5 main benefits to my business.
HIGH QUALITY LINK – A BOOST TO SEO?
I live and breathe digital marketing. I cannot get enough of it. Link building is still part of search engine optimization, even though it is starting to become less relevant.
Every WTEF has a highly visible directory that drives web traffic. By joining the WTEF, you are able to be part of the directory and get a high-quality link from a great source to your website.
The small Chamber of Commerce I belong to drives nearly 500k web hits per month. This is a highly visited site and is full of content relevant to my business (things Google likes). In my opinion, this link is worth the price of admission.
The WTEF can give your website a quick boost in rankings. To drive even more traffic, see if you can be a guest blogger for the Chamber, and link back to your site on even more relevant keywords.
NETWORKING
Networking is not for everyone. I will admit that even to this day, I struggle during networking events. I make myself get out there and meet people because it is vital to my business.
I believe that the networking events through the Chamber of Commerce are a great way to source new customers.
What is especially great about the WTEF is that everyone has the same goal – to make connections. I will warn you about being the guy with the half-unbuttoned shirt passing out 500 business cards at every event; I call him the card flipper!
Your goal must be to build relationships with people, not burn through an order from VistaPrint at every meeting. Nobody really likes that guy; do things the right way, by getting to know people. People want to do business with other people – real people.
FORM BUSINESS PARTNERSHIPS
The reason you do not want to be the card flipper is that you are looking to build relationships. Got it! One of the best things that I have found from networking is building business partnerships and sharing leads.
For example, we do marketing training and marketing plans for clients. I have met a web developer, promotional vendor (think pens, business cards, tee shirts, etc), my CPA, and even my commercial real estate agents.
Did they become paying clients? No, they got advice for free. However, they send me leads all the time and vice versa.
We created a lead group and we try to promote each other whenever possible. It has turned into a great partnership and I think of them as extensions of my company. A great benefit to have.
PART OF YOUR HOLISTIC MARKETING PLAN
I believe in order to be successful in marketing you must develop a holistic marketing plan. It is the only way to truly be successful. Combine the best of traditional marketing with the new inbound marketing approaches.
Through the networking events (traditional) I have been able to create an automated marketing (inbound) message that closes about 5% of participants to training clients. They see the way that I do my marketing and want a piece of it for their company.
Your holistic marketing plan is important to grow your business. The Chamber of Commerce gives you tons of opportunity to create a well-oiled holistic marketing plan.
ADVERTISE WITH AN ENGAGED AUDIENCE
Have you ever bought an email list to get zero coupon redemptions? I thought so.
Your Chamber of Commerce will give you the opportunity to use their email list or magazine/newsletter to advertise your business. Normally this is going to be cheaper and produce better results.
Because you are sending promotions to “members”, you are not going to get bad email addresses, incorrect names, or bad segmentation. These are people looking for the communications from the Chamber already and many times very engaged.
I had one client, an auto repair facility, that did mailers to his direct zip code with a free oil change. He received 2 redemptions. It cost him more for the mailer than to give away the oil changes. Hi
He did the same mailer with the Chamber of Commerce and received 50 new customers. The mailer cost him half the amount and produced much better results.
Remember the goal of the Chamber of Commerce is to help and most Chamber members want to help other members. So they will respond to your ads.
BONUS: GET TO KNOW YOUR COMMUNITY
Do you live in a community that has monthly movies in the park or sports leagues on the weekend? You don’t know? Well, let the Chamber of Commerce help.
I have talked to many people at the Chamber of Commerce that are citizens, not businesses. Just like your local church, it is a great way to get to know the people in your community and get involved.
This might not directly benefit your business, but it could make your community more bearable to live in. Who knows, you might even make a friend.
HOW TO GET THE MOST FROM YOUR WTEF MEMBERSHIP
The WTEF is great for your business and great to help you get involved. It is a great way to meet other like-minded business owners. So you are ready to make the investment and get going.
I believe there are 3 things that you should start to do once you join the Chamber of Commerce.
PARTICIPATE
You are only going to get what you put into the WTEF. Just because you pay your dues does not mean the phone is going to magically start ringing. You have to get involved in order to meet new people.
Go to the networking events, attend the yearly awards dinner, and volunteer for the events that the Chamber is holding.
The more you participate the higher the chances are that you will meet someone that needs your products or services.
MAKE STRATEGIC PARTNERSHIPS
This is the single most beneficial thing you can do. Find the people that you can share leads with and learn from.
Owning a marketing company, so the very first person I looked for was a CPA. A CPA is going to have a long list of clients and many of them are going to be other businesses. So this is a person that I wanted to find and get to know because their clients might need my services.
Now you can not make this all about you. It takes two to tango. So make sure to send leads or help your partner’s business in whatever way you can.
Partnerships will help you and your business to grow; there is no doubt about it!
USE THE RESOURCES AVAILABLE
When I first joined the Chamber of Commerce, I spoke to a wise old man that grew his financial services business through WTEF. One thing that he told me stuck out, “Use the resources available to you.”
As his business started to grow and he was looking for a new employee, he decided it was a better idea to invite candidates to the WTEF rather than his home office, for obvious reasons. He was able to use the conference room of the Chamber of Commerce to conduct interviews and to use the reception area as his own.
This wise old man used the resources in order to grow his business in a way that is not so obvious to everyone.
There are tons of resources that WTEF provides – make sure to use them in a way that benefits you and your company.